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It’s been a long journey, but you’re finally ready to reach out to investors, prospective clients, or key stakeholders about your big idea. You’ve put in countless hours developing this project and you need to convey its importance and value. You open up PowerPoint and immediately hit a wall. Where do you even begin? The topic is complex, nuanced, and its intricacies may be difficult to explain. Here’s what you know you don’t want to do: put 10 bullet points on a slide, rinse and repeat. You know that your story deserves more than a generic approach and a standard PowerPoint template. You also know that your story can be compelling if you can just tell it the right way. But, how?

Welcome to the world of visual communication! The human brain processes visual information 60,000 times faster than text. Your goal is to take advantage of that proclivity and “show” rather than “tell” your audience the story in your presentation. You want to engage your audience, help them understand the topic, and gain their support. And you want to do that in the fastest way possible. 

The way you choose to present information has real impacts. A quality presentation will include a strong visual hierarchy of information and a narrative thread that ties all the slides together into a cohesive package. Here’s why that matters:

Puts Your Expertise on Display

No one knows your big idea better than you, right? A carefully crafted, on-brand presentation or pitch deck conveys that you are a professional that cares deeply about your topic. Its intrinsic narrative thread also serves to present your story in a logical sequence. This makes it easy to follow for your audience and it leaves a memorable impression.

Improves Information Processing Power

We covered this above, but it’s worth repeating: visual information is processed way faster than text and we retain that information in our brains for longer. A presentation where people are reading the bullet points on the screen instead of being engaged with you and what you’re saying is not effective. Visual communication breaks up those “walls of text” and uses strategies like scale, contrast, or alignment to elevate and refine information. Paired with infographics, icons and strong imagery, this keeps the presentation from becoming stale and repetitive.

Demonstrates Enthusiasm

Your presentation is a reflection of you. You want your audience to come away feeling like you put care and thought into your big idea. They should feel that you are passionate about it and care deeply about the message. A well-designed presentation conveys confidence.

It Nets Positive Attention

A favorite quote of mine is from Simone Weil: “Attention is the purest form of generosity.” A strong presentation, delivered well, demonstrates respect for the audience’s valuable time. Reward your audience by sharing a presentation that is memorable and enjoyable.

At Big Idea, we love nothing more than diving into the details and translating complex topics into unique, well-crafted presentations. If you’re looking to connect with your audience and stand out from the rest of the pack, please don’t hesitate to reach out.